AMBROSIA
AM︎BRO︎SIA, noun. Food of the gods
A Philadelphia based pole dance collective, showcasing talent of all idenitites. Ambrosia’s head to toe branding reflects grunge and pole dance motifs that relate to each’s ongoing history. The visual identity also parallels the style of song and dance shown at the collective’s productions.
Taken during Ambrosia’s making, shown is the process of selecting fonts, colors, textures and styles that become foundational.
Custom assets were gathered to provide the audience a refined visual of the group’s talent and aura. Photography, and video played large parts in the actualization of Ambrosia’s vision.
The first show’s assets remain a proud mark of the culminated of efforts that made such possible. Shown is the current instagram feed, displaying numerous digitzed collages. As well as the final show poster, plastered around the city, complete with embossing.